A consistent integrated checkout experience
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The online checkout has evolved
Our new checkout experience, Visa Click to Pay, makes shopping online consistent, easy and secure for your customers.
Visa Click to Pay brings the convenience of contactless to your online store
Visa Click to Pay is Visa’s implementation of EMVCo’s industry-wide standards and specifications that provide a fast, frictionless shopping experience. It uses EMV® Secure Remote Commerce technology and can fully integrate with online checkouts for a secure and seamless payment solution.
Online shopping. Simplified.
By offering customers a smarter and more consistent way to pay online, Visa Click to Pay aims to replicate the simplicity and ubiquity of contactless payments.
Clear benefits for your business
A seamless payment journey, enabling merchants to focus on customer acquisition during the checkout flow
Optimises sales conversions, with higher authorisation rates and lower fraud risk
Performs 3DS payment authentication
Use Visa Tokens to optimise security and performance
1. VisaNet Data, GBI Monthly Authorisation Report, May 2022
2. Fraud Rate Reduction: Source: CNP Average is for set of Token participating Merchants (by Merchant DBA) (PAN & Token) with digital wallet TRs Feb-Apr 2022 Issuer region: Europe; Visa Token transactions compared to PAN-based transactions online
Exact uplift in authorisation approval rates and reduction in fraud may vary between different merchants and use cases
EMV® is a registered trademark in the U.S. and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC
Optimising the checkout experience
Click to Pay and Funky Pigeon
Watch this video to find out how Funky Pigeon is utilising Click to Pay to help reduce basket abandonment, minimise friction and tackle fraud
How it works
Step 1
Customer adds goods to their cart and proceeds to checkout
Step 2
Customer enters their personal information and Click to Pay checks for their stored cards
Step 3
Click to Pay retrieves all stored cards. Customer selects card of choice and completes payment
Step 4
Customer is provided with confirmation of their purchase
Other ways Visa helps keep your data secure
Here are just some of the ways Visa's technology helps protect sensitive data whilst supporting merchants to deliver better customer experiences in an ever-evolving commerce landscape.
EMV® Secure Remote Commerce (SRC)
EMV® SRC is the technology underpinning Click to Pay. It aims to simplify the e-commerce checkout experience, making it consistent, convenient and secure.
Strong Customer Authentication (SCA)
SCA is a new requirement of PSD2, which adds extra layers of security to electronic payments. Learn what the new regulation might mean for you.
Tokenization
Tokenization replaces sensitive data (eg. card numbers) in electronic transactions with a secure equivalent: a token. Find out how Visa’s token technology can help protect your data and reputation.
Have further questions about Visa Click to Pay?
Read our FAQs about the new way to checkout online with your Visa card.